USA Today has a good summary article highlighting some of the recent changes impacting frequent fliers of the major carriers.
A Few Choice Highlights
- Continental Airlines said Friday that it is reducing the number of miles it awards fliers on many short flights and lowering the bonus miles it gives to many of its most-frequent fliers.
- Last month, US Airways ended bonus miles for its most-frequent fliers.
- In August, Delta Air Lines began an "award travel fuel surcharge." SkyMiles members redeeming trips online now pay $25 for a domestic ticket; $50 for an international one.
- Starting Sept. 15, Northwest will begin charging $25 to redeem a domestic frequent-flier ticket, $50 for a trans-Atlantic ticket and $100 for a trans-Pacific ticket.
- Continental says that on March 1 bonus mileage will drop from 125% to 100% for Platinum Elite members and from 50% to 25% for Silver Elite members. Fliers who annually earn 75,000 miles achieve platinum status, and those who earn 25,000 miles reach silver status.
- Beginning Jan. 1, for tickets bought on or after Nov. 15, Continental will stop giving a minimum of 500 points on flights shorter than 500 miles. Fliers will instead earn the number of miles flown.
- Denver-based Frontier Airlines, too, will stop awarding a minimum 250 miles on most short routes on Sept. 15. Fliers will earn the number of miles flown. Exceptions: Flights between Denver and four Colorado cities — Colorado Springs, Grand Junction, Durango and Aspen — will earn 250 miles.
- United Airlines also stopped giving a minimum of 500 miles in July, and US Airways eliminated its mileage minimum last year.
Airlines need to go back to business school and re-learn the concept of building customer loyalty and how it affects profitability.